Take good attention on this post if you really serious in Adsense business.
Ad Location:
"The middle, above the fold location perform best." Besides, if you have an article page with a long body of text, the bottom of that article is actually pretty successful.
Ad Format:
The top three formats are large rectangle 336x280, 300x250 medium rectangle; and 160x600 wide skyscraper. Additionally, wider ads formats are doing better than the other ones and the reason is that they actually take up fewer lines. With every additional line, you have a chance of losing that interested user. This means that Ads with fewer lines have higher success.
Ad Color:
Pick ad colors that BLEND well with the design of your site. Matches the background color and compliments the site. Make them feel like a part of the site. They give an example where a customer went from blended background to yellow, and clicks dropped 65%. This is what I always stress a lot. PAY MORE ATTENTION!!!
Ad Blindness:
Try not to make the colors stick out too much, readers may immediately identify them as Ad and NOT even look at them. Also frequent readers may stop reading Ad, so you could alternate positioning and colors to get their attention. The more you BLEND Ad in with the site, the less chance that ad blindness will occur.
Experiment:
This was a big theme in the webinar echoed by all experts. Use channels to test different ad position and ad format to find out which works best. They show that you can more than double your revenue just by finding the right color, position, format combo.
Image Ad:
If you want to maximize revenue they recommend turning them on. I personally disable them because according to other reports, Text Ad work better than Image Ad. Image Ad seem like you are telling user "I'm an Ad". So, it is NOT GOOD. You may increase your CPC, but you will probably decrease impressions over time.
Link Unit:
Don't take up much space, and allows the user to refine what they're interested in. So if they may not be interested in specific ads on your page, they might be interested in a particular topic, and by clicking on a link unit and a link in the link unit, they'll be able to specify that they're interested in that specific topic and get a lot more options and variety on the ads that might appear.
AdSense for Search:
You can use this for your site search, and you get a percentage of ad clicks.
Focus on Content:
Yeap... Another important part is to focus on your contents. Adsense will index your site and find the keywords of your posts. Then, suitable Ad that suit your post will appear.
Don't click on your own ads:
NEVER CLICK your own ad. That is too risky because if Google finds out, your account will be terminated and you will be banned from applying Adsense FOREVER.
Impression Counter:
Google confirmed that Page Impressions are counted when a public service ad (or alternate ad url or color) is displayed.
Your site is unique:
All these things may not matter, the best location, format, and color is different for every site. So again, go experiment.
Try different design of Ads for your site and use all the details here properly.
LET's EARN MORE REVENUE TOGETHER!!!
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